Social Media is first the willingness to listen to your customers and have an honest conversation with them.  The ability to do this has been made much easier with Web sites such as Twitter, Facebook, Flicker, Friendfeed and many more that have established themselves and have gained a large audience of people who check in with them and their “social network” with great frequency.

The biggest challenge you will face when embarking on a social media campaign is not the creative side of the campaign but the willingness to listen.  People will have something to say about your product and most often, they are right.  It is the willingness to listen and make changes based on that feedback that can prove to be invaluable in improving your product or services.

The first step is having the courage to ask the question “how are we doing”, if your willing to hear that answer, then social media is the right place for you to engage your audience.