1. Look at the bigger picture when attempting measurement. Analytics/numbers only provide a small piece of the bigger puzzle that is value. Also customer experience is difficult to measure.
2. Embrace those who speak negatively about you. Your worst critics can teach you great lessons and often challenge you to improve.
3. Being there can gain you a lot of respect, showing you care moves you to the next level of trust.
4. Information doesn’t have to be polished, it just has to be real.
5. Simple case studies have more worth in the long run than you can imagine. Sharing the simplest lessons learned is not only fun it provides great value for future endeavors.
I know I said five, but I have to mention this one.
(a more personal note) Social media can be addicting. As my wife says, “Facebook is the People magazine for your friends”. The endless stream of the lives of those around us remind us that we are all connected. One of the hardest lessons I have learned is that I need to step away more often.
Happy New year everyone, lurk less, interact more.
Jeremy
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YouTube Insight provides detailed information regarding use of the videos you post to the site. It shows how many times your videos were viewed, how long people are staying on the videos and which site has deemed your video worthy enough to embed it into their site. I use this tool weekly to gain an understanding of the audience that is viewing our videos and to help make decisions about what type of videos to make in the future.
One of the reports within Insight called “Demographics” has been very interesting to me. When YouTube users create an account on do they really enter their age? I never use my real age or birth date when I create accounts on Web sites, I want to have some privacy and retain some ownership of my personal information (if only in a small way) so how accurate is this chart really?
But what does this chart actually tell me. Let’s look at it a little closer.
In order for YouTube to gain this information a user must be logged in. By that token we would have to assume that males 35-54 are more likely to be logged into their YouTube account than females are. (Guys, do they know something we don’t 
).
Missing Key Metric
The missing metric? Anonymous users. How many people viewed my videos anonymously? What percentage of entire use is this demographic really based on? How many people are actually logged into YouTube accounts when viewing videos?
Until YouTube provides this anonymous use information I will treat demographic information on their Insight tool with a bias, knowing that it isn’t accurate and only really represents a smaller audience than it should.
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I was wondering recently how we can reach out to those local blogs and get to know them, learn their challenges and see if they would have any interest in using information our agency provides to add content or value to their own website. Upon searching I found that there isn’t a great list of these local Puget Sound area blogs, so I put one together:
Have others? Let me know
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