Here’s a little infographic I put together for work, mocked up by a terrific designer by the name of Erica Mulherin.  I was trying to figure out how to demonstrate to an internal audience the reach and value our website and digital outreach efforts have to people and came up with this:

I think sometimes executives forget about those things that are working well and pause when more money is asked for because when it isn’t in front of them as a problem it doesn’t need to be fixed.  I hope to use this as the starting point to begin a conversation about how we have been doing well on a shoestring but need more to really manage and build the site that needs to be built.  (I know, I’m reaching for the stars, but why not ! )